Many SEOs make recommendations in a vacuum of SEO best-practice. Add a meta description here, Schema.org there, and hope it all works out.
That’s not how business works.
We make recommendations we know move the needle, not just show up on some SEO software suite’s list of issues.
We know the difference between a broken 404 that fails to register a blip and a template change that increases revenue by £45,000/mo.
